Released on: March 17, 2008, 11:46 pm

Press Release Author: Manliza Chan

Industry: Apparel & Fashion

Press Release Summary: Dongguan China Shoes.China Shoetec is an UFI approved event
and the only shoes fair in Dongguan of PR China. It is the best one-stop sourcing
platform in Asia for middle-to-high end footwear, materials & machineries. Dongguan,
being the production hub of middle-to-high end shoes in PR China, provided an ideal
platform for shoes exhibition and it's convenience to plan for factory visits after
show. To facilitate buyers' visit, Dongguan China Shoes will be held in the same
period of Canton Fair, and free shuttle bus will be provided to ease the traveling.


Press Release Body: The world's footwear production hub has been shifting to China
in the past 20 years, Dongguan has successfully captured this opportunity and become
the "Shoe City" of the world. Nowadays, profit margin of China's shoes export is
dropping due to the shortage of labor, raising cost of raw materials, acceleration
of rental and electricity cost, appreciation of RMB, etc. Facing with the
difficulties, shoes factories in Dongguan understand that branding & design would be
the way out for them to strive for this transformation.

With 30-year development, shoes industry in Dongguan has a good foundation on the
craft, techniques, design, research & development, which are in line with the world
standard. Therefore, the transformation is not only a challenge but also an
opportunity to Dongguan's shoe industry! Aokang Group, the authorized leather goods
supplier for 2008 Olympics, has strategically moved her R&D center to Dongguan;
World Footwear Headquarters Base (Asia), one of the key economic development of
Houjie town, has been set up in Dongguan. All the above show the adapting ability
and great determination of Dongguan under this transformation.

Dongguan China Shoes．China Shoetec has been playing an important role in
Dongguan's shoes industry development since its inauguration in 2003. With the
advanced shoes design, latest market information & tailor-made business matching
services, Dongguan China Shoes provides an ideal & professional business & sourcing
platform for international shoes brands, materials suppliers, buyers &
manufacturers. This also fosters the rapid growth of shoes industry in China & Asia.

Being the only UFI approved footwear event in Dongguan, Dongguan China Shoes has
been renowned as the most important sourcing platform for middle-to-high end
footwear, shining with the world's largest footwear exhibition, GDS in Germany. The
7th edition of Dongguan China Shoes．China Shoetec, which will be held on
April 16 - 18, is expected for a greater scale: More than 600 exhibitors are going
to participate, expected to attract 25,000 visitors, among which 7,000 are
international buyers, exhibiting area will reach 25,000sqm.

Dongguan China Shoes．China Shoetec has been launched successfully for 6
editions. It is jointly organized by Messe Dusseldorf China Ltd. (branch office of
Messe Dusseldorf GmbH, organizer of the world's largest shoes fair, GDS) and Adsale
Exhibition Services Ltd. (pioneer and leading international exhibition organizer in
China & Asia-Pacific for 30 years). Having footwear, material and machinery
exhibited under one-roof, Dongguan China Shoes．China Shoetec is the real
international business platform in Asia for shoes industry!

For more show information, please visit official show website www.chinashoesexpo.com

For Exhibiting Enquiry
Ms Alice Tsang / Ms Cat Wong
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: shoe@adsale.com.hk

Ms Cara Jiang
Messe Dusseldorf China Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551
Email: cara@mdc.com.cn

For Visiting or Press Enquiry
Ms Fiona Pang
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: publicity@adsale.com.hk

Ms Bella Wen
Messe Dusseldorf China Ltd.
Tel: (86 23) 6292 7728 ext.213
Fax: (86 23) 6292 7738
Email: bella@mdc.com.cn


Web Site: http://www.ChinaDhoesExpo.com

Contact Details: Marketing Communications Department
Adsale Exhibition Services Ltd
6th Floor, 321 Java Road, North Point, Hong Kong
Tel : (00852) 2811 8897
Fax : (00852) 2516 5024
Email : publicity@adsale.com.hk